Strategy
Lucy Mangin
on
July 10, 2025
Our Services
Strategy
This is a short summary that should give a broad overview of what Backbone did to assist this client. We should aim for it to be around 2-3 lines within the loop item. This should be 175-200 characters.
We build comprehensive strategies tailored to your business.
Our Approach
Strategy for us isn’t just a series of tasks on a checklist, it’s more like an exciting game of chess.
We’re constantly considering possible moves, strategizing several steps ahead, and keeping our eyes glued to the end goal.
We start by analyzing your business, industry, and competitors to get an in-depth understanding of the market landscape.
Together, we define your business objectives, vision, and target audience.
With all this data, we develop a comprehensive and actionable strategy tailored to your business.
Whether it’s brand strategy, key messaging, or sales & marketing plan, we ensure it’s aligned with your business goals, resonates with your audience, and delivers impactful results.
Brand Strategy
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Sales & Marketing Strategy
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Messaging and Positioning
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How we deliver
Whether it’s devising a new brand strategy, creating a marketing plan, or refining key messages, we ensure it’s comprehensive, actionable, and focused on delivering results.
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We don’t just stick to the basics
Delivering strategic services is a meticulous process.
It all starts with a discovery phase where we deep dive into your business’s inner workings, your goals, your competitors, and most importantly, your audience.
We carry out detailed research, gather data, and take note of every fine detail that can be useful.
Once we’ve gathered enough information, we then start crafting a strategic plan that aligns with your business objectives and resonates with your audience.
Why Good Strategy Matters
Why It Matters
A well-crafted strategy can be the difference between success and failure in today’s competitive business environment.
It helps you to focus your resources and make sound decisions based on your business objectives.
The right strategy allows you to understand your audience better, align your business goals with market demand, and distinguish your brand from the competition.
It aids in identifying growth opportunities and navigating business risks.
Most importantly, a good strategy ensures that all your efforts are coordinated towards a common goal, providing a roadmap for growth and success.
Go deep on our past projects
What our clients are saying
The Art of Surfing
Matt Scorringe
Founder
K9 Heaven
K9 Heaven
Oliver Such
Managing Director
Website build, print labels + brand refresh
Belle Hartles
Owner and Founder
Website build, print labels + brand refresh
Jack Silvester
Managing director
Book a discovery call without the hassle of leaving your office
No strings attached, think of it as a first date
We’re not going to lie and call this a strategy call, instead we just say let’s chat. We’re business owners and business builders who love getting stuck in and talking shop. Hit the link, find a time and let’s find out if we’re a good fit.
