Behind the business

Behind the business

Hi, my name is Nathan, and I’m the head of strategy at Backbone.

I don’t want to waste your time – so let’s cut straight to the chase.

You’re here because you want to grow, and you want to know if I’m the right person for the job. What you don’t want to hear about is the long winded story how I almost went bankrupt at 25 before launching this beast.

So here’s the short version.

Two years ago I was broke, with a 100k lease, living in a mansion in the most expensive street in New Zealand. I’d also convinced my business partner to join me in pursuit of something that didn’t even exist yet.

I was renting my room out on Airbnb to buy groceries and sleeping under my desk in a retrofitted co-working space I set up in our lounge.

BUT

Between the two of us. We had one client. One job we hated.
And a dream.

I hustled until my business partner Paul could quit the day job he hated, and I moved from the office to a single bedroom (my partner was stoked).

Having both been business owners before, we got it. The world didn’t need more hyped up marketing that didn’t actually deliver results.

We started building out methodologies and processes that we could apply to fellow business owners digital growth.

Then we measured, reviewed, amended, started from scratch.
Over. And. Over. And Over again.

Both in our business and in our clients businesses, we reviewed and refined until we found a recipe that worked for everyone.

That’s what we have now – a pretty epic recipe for digital growth.
That actually works.

That’s what Backbone is about.

Marketing that works, by a couple of business owners that wanted to bring some integrity to an industry full of charlatans.

Not guesswork, smoke, mirrors and bullsh*t. But a proven and documented system, backed by data, to allow extraordinary people to achieve their goals.

And make the world a better place in the process.

The dream team

Nathan Frater
Head of Strategy
Paul Wilson
General Manager
Shannon Tatana
Account Manager

Hi, my name is Nathan, and I’m the head of strategy at Backbone.

I don’t want to waste your time – so let’s cut straight to the chase.

You’re here because you want to grow, and you want to know if I’m the right person for the job. What you don’t want to hear about, is the long winded story how I almost went bankrupt at 25 (true story you can read here) before launching this beast.

So here’s the short version.

Two years ago I was broke, with a 100k lease, living in a mansion in the most expensive street in New Zealand. I’d also convinced my business partner to join me in pursuit of something that didn’t even exist yet.

I was renting my room out on airbnb to buy groceries and sleeping under my desk in a retrofitted co-working space I set up in our lounge.

BUT

Between the two of us. We had one client. One job we hated.
And a dream.

I hustled until my business partner Paul, could quit the day job he hated, and I moved from the office to a single bedroom (my partner was stoked).

Having both been business owners before, we got it. The world didn’t need more hyped up marketing that didn’t actually deliver results.

We started building out methodologies and processes that we could apply to fellow business owners digital growth.

Then we measured, reviewed, amended, started from scratch.
Over. And. Over. And Over again.

Both in our business and in our clients businesses, we reviewed and refined until we found a recipe that worked for everyone.

That’s what we have now – a pretty epic recipe for digital growth.
That actually works.

That’s what Backbone is about.

Marketing that works, by a couple of business owners that wanted to bring some integrity to an industry full of charlatans.

Not guesswork, smoke, mirrors and bullsh*t. But a proven and documented system, backed by science, to allow extraordinary people to achieve their goals.

And make the world a better place in the process.

The dream team

Nathan Frater
Head of Strategy
Paul Wilson
General Manager
Shannon Tatana
Account Manager

Rest Assured, We've Got This

I’m Paul, general manager of Backbone. My passion is to build an elegant business that consistently delivers on the promises we make and is constantly refining our offering.

If you want to talk growth and strategy, call Nate. Seriously, it’s his passion and your life will be richer for it.

Behind his energy and enthusiasm are a team who is dedicated to running an agency that has weekly conversations about efficiency, accountability and the integrity of our results.

There’s that word again, integrity. And no that’s not a buzz word we settled on in our brand meeting. Integrity means doing the right thing by our clients, our potential clients, our staff and ourselves, while also taking responsibility for the impact our marketing has.

We are lean, we are fast, we are experts at what we do and we work hard to bring you the best service we can. Nothing less.

Rest Assured, We've Got This

I’m Paul, general manager of Backbone. My passion is to build an elegant business that consistently delivers on the promises we make and is constantly refining our offering.

If you want to talk growth and strategy, call Nate. Seriously, it’s his passion and your life will be richer for it.

Behind his energy and enthusiasm are a team who is dedicated to running an agency that has weekly conversations about efficiency, accountability and the integrity of our results.

There’s that word again, integrity. And no that’s not a buzz word we settled on in our brand meeting. Integrity means doing the right thing by our clients, our potential clients, our staff and ourselves, while also taking responsibility for the impact our marketing has.

We are lean, we are fast, we are experts at what we do and we work hard to bring you the best service we can. Nothing less.

Looking for a one stop shop? Keep looking.

We stay in our lane, at speed, with relentless focus

WE ARE

Business owners

Driven by data

Analytical and empathetic

(A little bit) stubborn

Innovators and seekers of truth

Environmentalists

Generous

Willing to take a stand

WE AREN’T

Pushovers

A kitchen sink

Impression sellers

Purveyors of the “halo effect”

Yes men

Digital magicians

Marketers

Snake oil salesmen

WE ARE

Business owners

Driven by data

Analytical and empathetic

(A little bit) stubborn

Innovators and seekers of truth

Environmentalists

Generous

Willing to take a stand

WE AREN’T

Pushovers

A kitchen sink

Impression sellers

Purveyors of the “halo effect”

Yes men

Digital magicians

Marketers

Snake oil salesmen

What does Growth With Integrity mean?

We aren’t just a digital marketing agency. We are your partner. Your friend. Your confidant.

We will take a stand for your businesses success.

We won’t let you waste your money (even if it costs us profit).

We don’t sell sh*t you don’t need.

We sell results.

We sell results.

The only way to grow our business sustainability is
to grow with our clients, not off them.