There are lots of experts, agencies, and service providers out there who are good at getting paid but not so good at helping you grow your business.
Having been there ourselves, we do things differently.
We grow with our clients, instead of growing at their expense. That means we treat you like partners and help you create long-term, sustainable business growth.
Gone are the days where you spend all your hard earned cash on campaigns with little results. At Backbone, our mission is to do bloody good marketing with good people and have fun doing it.
Backbone was born out of frustration. We were tired of seeing businesses suffer at the hand of marketing agencies that cared more about getting paid than helping their clients grow.
At it’s core, we are a small but mighty team of misfit marketers, creatives, technicians and strategists. Together, we help you thrive.
From brand development to strategic planning, we’re with you every step of the way.
After all, your success is our success.
Before launching Backbone, our founder Nathan was involved in several different businesses.
Time and again, he found himself dealing with the same headache – marketing agencies that just couldn’t deliver.
Their services were over-priced and the work they produced was mediocre. Nathan quickly realised he wasn’t alone.
Countless business owners were consistently being short-changed by marketing agencies.
Nathan and a few mates created Backbone (then called Outliers in Orbit). A social first agency, built to help brands navigate the complex digital world.
Our founders and many of our team have run their own businesses, so we get what you’re going through and we want to help you get there.
Unlike a lot of marketing agencies, who offer services that are disjointed from your overall mission – we step in and create a unique growth system for your business.
The name stemmed from two maxims.
Firstly, to truly be the Backbone of your business. In everything we do we want to be your biggest champion and supporter, holding you up and taking you to new heights.
And second to that, it means that sometimes, we will tell you thinks you need to hear (not what you want to hear). It takes Backbone to do anything of significance and sometimes that means that sometimes the client isn’t always right.
Everything we do, we do with Backbone
The best idea wins regardless of who it comes from. That means we will test anything with a good enough theory.
Weekends are sacred and evenings are precious. If we are working overtime to get through the work, it’s a signal that something is not right – so we need to act to make change. .
We’re not going to lie and call this a strategy call, instead we just say let’s chat. We’re business owners and business builders who love getting stuck in and talking shop. Hit the link, find a time and let’s find out if we’re a good fit.
The team is spread across New Zealand from Wānaka to Auckland and everywhere in between.
Globally – We have team members in Sydney, the Phillipines and a small team in India providing technical support to our core domestic team.
Our clients are far reaching, with sales currently happening in 32 countries and clients globally in New York, Northern California, Sydney, Melbourne, Gold Coast, Taiwan and the Cook Islands.
Within New Zealand our clients are based in Northland, Auckland, Wellington, Christchurch and more.
It’s safe to say, we cross borders but we don’t cross boundaries.
