For just one weekly fee, you access the marketing that your business needs to grow, managed by two leaders in the field.
The Partnership Program is tailored to your business’s unique needs. Instead of investing $180,000+ for a Marketing or Creative Director, or $120,000+ for a Marketing Manager – each of whom would STILL need a team under them to drive performance – we provide a more cost-effective and impactful solution.
Our approach costs less than hiring a single full-time employee. In return, you gain access to comprehensive services including creative direction, performance marketing, website development, content creation, business automation, admin support, email marketing, reporting, and research.
Together, we’ll work with your team to scale your business and drive real results.
Instead of locking you into specific deliverables and an annual comitment, you lock in a number of hours to be consumed each month. We then shift and allocate them based on market needs, campaigns and your own capacity. Meaning you’re never paying for things you don’t need and where never selling you things your don’t want.
In todays fast moving world, your marketing needs to be able to spin on a dime and so doest your marketing team.
This isn’t a thinly veiled sales call masquerading as a “strategy call” either. It will be a direct discussion to decide if we are a good fit for each other.
Why us? If you’ve ever been burned by an agency, you’ll understand why the industry average churn rate is about 70% per year. That means 70% of clients leave an agency every year and need to be replaced. Our average retention at Backbone is 4+ years. Maybe you should come find out why people stick around so long…
You lock in the amount of hours every month but you aren’t locked in to how they’re allocated. We are business owners too, so we actually get it. If you’ve got content overflowing from a recent shoot, then you can choose to allocate the budget to an automation or development job for the month.
Your Hours. Your Choice.
On average, our clients stay with us for five years. That’s why it’s important to make sure you enjoy working with us.
By starting a pilot, you’ll get to know if we’re the right fit for your business. Successful marketing starts with strong working relationships. It’s important we get it right.
On average, our clients stay with us for five years. That’s why it’s important to make sure you enjoy working with us.
By starting a pilot, you’ll get to know if we’re the right fit for your business. Successful marketing starts with strong working relationships. It’s important we get it right.
The same fixed price each month. Better results.
Access our full team of experts from Designers to Strategists.
The same fixed price each month. Better results.
Access our full team of experts from Designers to Strategists.
The idea for our Partnership Program stems from our own experience as business owners. After years of disappointing results working with agencies, we realised there was another way.
Today, many marketing agencies are under-resourced and fail to deliver impactful work. Having been on the receiving end of this, we wanted to create something that genuinely helped businesses thrive.
We know that businesses need more than agencies who can only give a fraction of their time. To truly scale, you need an entire marketing department. Of course, that comes with a hefty price tag that most businesses can’t afford. With the program, you get a full team of professional marketers and creatives dedicated to scaling your business.
Partnership for us means a shared vision and goals whereby our business and yours grow together. Your business driven forward by our team.
To get the job done
Questions at this stage are likely a sign of inteligence. We’ve done our best to answers those we get most often.
Rather than working on a one-off project, you get a full virtual marketing team dedicated to the growth of your business. We’ll work with you and your team on multiple projects to develop high performing strategies and content.
When and if we have available capacity we open up spots for One-off projects to outside clients. It could be anything from a photo shoot to a mar-tech integration, from a brand creation to a new website and most things in between. If this is what you want for now, explore the full service offering here.
At Backbone, we like to keep things simple. We use Asana to oversee all tasks. We also use Google Docs and Loom for submitting feedback. When you join our Partnership Program, we’ll make sure you are familiar with our tools and talk you through how it works.
Yes. Relationships end for various reasons and we totally get that you might want to take a different direction. Of course, we prefer to talk through things first, but if you’re ready to leave the program you can cancel anytime.
You could do that BUT a Marketing Manager is just the tip of the iceberg. For their strategies to play out, you’d need an entire team of Designers, Developers, Strategists and Content Creators. With our program, you get a full team of experienced professionals for the same price you’d pay for one full-time Marketing Manager.
With a combined experience of more than 80 years of experience, we offer a range of Marketing services from web design to branding. Rather than an agency/client relationship, we believe in partnership. We’ll slot right in with your team and help you find opportunities to grow your business.
The answer to this question entirely depends on where you’re at and where you want to go. To fully understand which options works for you, get in touch and our team will walk you through it.
With a combined experience of more than 80 years of experience, we offer a range of Marketing services from web design to branding. Rather than an agency/client relationship, we believe in partnership. We’ll slot right in with your team and help you find opportunities to grow your business.
We like to keep our program flexible. That means you can have as many or as little check-ins with us as you need. In our meetings, we’ll go through what we’re doing and what needs to be done. We’ll also take the time to understand what you need and make a solid plan.
At Backbone, we know that every business is different. That’s why we believe in flexibility. While we have three standard plans, if that’s not what you’re looking for, no worries. Let us come up with a plan that works for you. Just get in touch to get the conversation started.
When it comes to our prices, we like be transparent. We structure our pricing for predictability and flexibility, something which many businesses value. Our plans eliminate the uncertainty that often comes with pricing. By joining our Partnership Program, you’ll also avoid recruitment costs and additional admin.
Nope! To keep things simple, you can cancel anytime or adjust your plan to suit your needs. On average, our clients stay with us for five years or more. If you have any concerns about the program, talk to us first to see how we can help.
