Marketing
Lucy Mangin
on
July 10, 2025
Our Services
Marketing
This is a short summary that should give a broad overview of what Backbone did to assist this client. We should aim for it to be around 2-3 lines within the loop item. This should be 175-200 characters.
Our approach to marketing is holistic and strategic. We don’t just throw tactics at a problem and hope something sticks. Instead, we take the time to understand your business, your goals, and your audience.
Our Approach
Our approach to marketing is holistic and strategic.
We don’t just throw tactics at a problem and hope something sticks. Instead, we take the time to understand your business, your goals, and your audience.
We consider every aspect of the marketing mix — from performance marketing and product packaging development to packaging and print — and develop integrated strategies that drive growth and deliver on your objectives.
We believe in data-driven marketing and use analytics to refine our strategies and ensure we’re meeting (and exceeding) your targets.
We’re also big on creativity and innovation, always looking for new and exciting ways to connect with your audience and tell your brand’s story.
WordPress Development
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Webflow Development
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Craft CMS Development
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Shopify Development
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How We Deliver
Our marketing services blend strategy, creativity, and performance to help your brand grow with purpose. We plan smart, execute boldly, and constantly optimise to keep your business moving forward.
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We don’t just stick to the basics
The delivery of our marketing services involves strategic planning, creative execution, and continuous improvement.
We start with a deep dive into your business, understanding your goals, audience, and market context.
This knowledge forms the foundation of our strategic marketing plan — a roadmap for how we’ll achieve your objectives.
From there, we execute, putting the plan into action with creative campaigns, targeted messaging, and impactful content.
But we don’t stop there. We continually monitor our campaigns, using analytics to measure our success and inform future strategies.
We tweak, refine, and improve, always working to ensure we’re delivering the best possible results for your business.
Why Good Marketing Matters
Why It Matters
Marketing is essential for businesses as it is the driving force behind attracting, converting, and retaining customers.
It’s how businesses communicate their value to their customers, differentiate themselves from their competitors, and build long-term customer relationships.
A well-planned and executed marketing strategy can drive business growth, increase brand awareness, and boost sales.
Furthermore, marketing helps to establish and strengthen your brand’s reputation, making it easier for you to attract and retain customers.
In a competitive business environment, effective marketing is crucial to success.
Go deep on our past projects
New Shopify Website
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From humble beginnings to seven-figure success
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From ruff beginnings to Auckland’s premier doggy daycare
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What our clients are saying
The Art of Surfing
Matt Scorringe
Founder
K9 Heaven
K9 Heaven
Oliver Such
Managing Director
Website build, print labels + brand refresh
Belle Hartles
Owner and Founder
Website build, print labels + brand refresh
Jack Silvester
Managing director
Book a free 1hr discovery call without the hassle of leaving your office
No strings attached, think of it as a first date
We’re not going to lie and call this a strategy call, instead we just say let’s chat. We’re business owners and business builders who love getting stuck in and talking shop. Hit the link, find a time and let’s find out if we’re a good fit.
