When Clover Ferments approached us, they already had a great product and a few customers. The next step was to build a captivating website to grow their audience. Having come to us through a referral, we worked with them to bottle up a recipe for some serious growth.
For startups, cost-effectiveness, and quick solutions are key. When building a website for Clover Ferments, we recommended a Squarespace website to validate their product and build their customer base. Squarespace’s flexibility allowed Clover Ferments to test the waters and make necessary tweaks, without breaking the bank.
We guided the team through the market validation process, leveraging Squarespace’s capabilities to gauge customer interest and refine their offerings. Once they hit their first $100k in revenue, it was clear their product had strong market potential.
As sales soared to $20k a month, we transitioned the team to a high-performing Shopify website with Klaviyo. While anyone can start a Shopify site using a generic template, standing out and enhancing usability requires an experienced team of web designers. That’s where Backbone comes in. We create custom designs and high-converting websites beyond the basic tools. For Clover Ferments, we guided them through our design process to create a one-of-a-kind website that delivered results.
Considering the unique needs of Clover Ferments, we integrated advanced shipping and pricing solutions to handle both weight-based and location-based logistics. We also integrated their website with ReCharge for a seamless subscription service.
To boost conversions, we designed a compelling product page with secure payment icons in a chic greyscale treatment for a high-quality aesthetic. We incorporated accordions and FAQ blocks to make it easier for customers to find the information they needed. We also used mixed static and scrolling sections and integrated a slide cart to improve usability.
Clover Ferments received a bespoke website that propelled their growth across New Zealand. With 29k followers on Facebook and rapidly increasing sales, they’re on track to hit over a million dollars by the end of the year. The website also has an average conversion rate of 7.5% and works flawlessly on all devices.
If you’re ready to elevate your brand and build a website that stands out from the crowd, contact our team today.
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