Onefarm is one of New Zealand’s leading suppliers of cattle yards, crushes, yard gates and other farming equipment. What started as a side hustle is now a nationwide company. Through our Partnership Program, we’ve played a key role in transforming Onefarm’s marketing, from optimising Ads to developing comprehensive content strategies.
When we first met the owner, they were operating under the name Otago Fencing Supplies – they reached out to us when it was time to grow their business to the next level. With a desire to diversify their product range, we worked closely with them to develop a clear, strategic plan that aimed to transform the business into a true challenger.
Following on from our first interaction in 2019, we led a comprehensive workshop that set the stage for Onefarm’s strategic direction. The workshop explored the immediate marketing needs of the business and the direction it wanted to take. Following the workshop, Onefarm joined our Partnership Program, which gives clients access to our full Virtual Marketing Department. Together, we worked on branding, positioning, content marketing, automation and ad campaigns.
Since working with Backbone, Onefarm has gone from a side hustle to a national company with a team delivering great yards. What started with selling smaller items like gates, has grown into a premium brand that resonates deeply with its audience.
Thanks to our automated sales funnel, Onefarm has experienced considerable growth without needing a large sales team. The brand now closes 6 figure projects supported by a solid website and marketing ecosystem.
We sat down and asked the owner for a few words about his experience working with Backbone. Here’s what he had to say.
